Beliefs about fast food in Australia: A qualitative analysis

Kirsten I. Dunn, Philip B. Mohr, Carlene J. Wilson, Gary A. Wittert

Research output: Contribution to journalArticlepeer-review

46 Citations (Scopus)

Abstract

The consumption of energy-dense fast foods has been implicated as a causal factor in the development of obesity. The development of strategies to modify food choice behaviour requires an understanding of the behaviour and the driving factors. This study examined the rationale behind decisions to either choose or avoid fast foods. Drawing partly on the Theory of Planned Behaviour (Ajzen, (1988)), a qualitative design was employed to examine the beliefs and perceptions associated with fast-food consumption within an Australian sample. Findings provided an indication that positive affective reactions to fast food, convenience, and self-serving cognitions may override cognitive analyses of the longer-term health risks associated with frequent fast-food consumption.

Original languageEnglish
Pages (from-to)331-334
Number of pages4
JournalAppetite
Volume51
Issue number2
DOIs
Publication statusPublished or Issued - Sep 2008
Externally publishedYes

Keywords

  • Attitudes
  • Fast food
  • Theory of Planned Behaviour

ASJC Scopus subject areas

  • Psychology(all)
  • Nutrition and Dietetics

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