Effectiveness of realism techniques in drug campaigns

Celine Northcott, Megan Williams, Lucy Simmonds, Gabrielle Todd, Verity Pearson-Dennett, Svetlana Bogomolova

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Original languageEnglish
    Title of host publicationThe Australian and New Zealand Marketing Academy
    Subtitle of host publicationAustralian and New Zealand Marketing Academy Conference Proceedings, Adelaide, 2018:736-739
    Publication statusPublished or Issued - 2018

    Cite this