| Original language | English |
|---|---|
| Title of host publication | The Australian and New Zealand Marketing Academy |
| Subtitle of host publication | Australian and New Zealand Marketing Academy Conference Proceedings, Adelaide, 2018:736-739 |
| Publication status | Published or Issued - 2018 |
Effectiveness of realism techniques in drug campaigns
Celine Northcott, Megan Williams, Lucy Simmonds, Gabrielle Todd, Verity Pearson-Dennett, Svetlana Bogomolova
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review