Impact on the Australian Quitline of new graphic cigarette pack warnings including the Quitline number

C. L. Miller, D. J. Hill, P. G. Quester, J. E. Hiller

Research output: Contribution to journalArticlepeer-review

70 Citations (Scopus)

Abstract

Background: In March 2006, Australia introduced graphic pictorial warnings on cigarette packets. For the first time, packs include the Quitline number. Objective: To measure the combined effect of graphic cigarette pack warnings and printing the Quitline number on packs on calls to the Australian Quitline service. Methods: Calls to the Australian Quitline were monitored over 4 years, 2 years before and after the new packets were introduced. Results: There were twice as many calls to the Quitline in 2006 (the year of introduction), as there were in each of the preceding 2 years. The observed increase in calls exceeds that explained by the accompanying television advertising alone. While call volume tapered back in 2007, it remained at a level higher than before the introduction of new packets. No change was observed in the proportion of first time callers. Conclusion: Introducing graphic cigarette packet warnings and the Quitline number on cigarette packets boosts demand for Quitline services, with likely flow on effects to cessation.

Original languageEnglish
Pages (from-to)235-237
Number of pages3
JournalTobacco Control
Volume18
Issue number3
DOIs
Publication statusPublished or Issued - 1 Jun 2009
Externally publishedYes

ASJC Scopus subject areas

  • Health(social science)
  • Public Health, Environmental and Occupational Health

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